Tag Archive - Social Media

Get Write With Your Blog

May 1, 2011
Marketing
0

Creative inspiration by iNkMan. Guest blog entry by Jason Yormark, Vice President of Marketing & Social Media at Strategies 360. You can find him on Twitter, Facebook and at his personal blog jasonyormark.com.

Look around and you’ll find hundreds if not thousands of blog articles on how to drive more traffic to your website/blog.  Everything from back link strategies, to social media to blog commenting are recommended to help drive eyeballs to your site.  And while all those strategies certainly can contribute to that, the most often overlooked strategy is the one that should warrant most of your time; the writing. Continue Reading…

Facebook pwns again with new “See Friendship” feature

October 29, 2010
Marketing
0

It has been a pretty uneventful eventful week.  Work has been eventful given that Halloween is around the corner, which means every department has an excuse to throw a party of some sort.  We’ve had record days filled with potlucks, cocktail hours, and even a PBR fundraiser (we be keepin’ it classy) to drive donations for the annual Microsoft GIVE Campaign.  Tonight, while I happily came home to an evening of rest, I was habitually seeking some sort of excitement despite my busy week.  Steve and I watched the Giants clench Game 2 of the World Series, and I began grilling him with some conversation starters but he was not enthused (grrr).  His cue to wind down the night by taking Bella out for her walk lead me to my nightly online routine when I came across…

Facebook’s new “See Friendship” feature — and just the excitement I was looking for.  It’s so fascinating that I needed to write a post to help me process. Continue Reading…

International Search Summit & Twitter Woes

October 8, 2010
Marketing
0

Decided not to take the traditional route of taking pictures from sessions because the snack selection totally blew me away. Look at the candy!

A few months ago, @GemmaBirch reached out to help cover the International Search Summit which took place in Seattle this week.  I’m a sucker for complimentary conference passes (free knowledge, free food!), so I happily obliged.

The International Search Summit was piggy-backed in partnership with the Localization World Conference, which highlights strategies for international businesses.  Sessions are focused on best practices for websites and online advertising with localization needs (aka translating content for a global audience).  My colleague @Tina_Kelleher and I met up and spent our day listening to these speakers dance around the following themes. Continue Reading…

Top 5 Digital Trends in 2010

January 31, 2010
Marketing
0

New Year’s Resolutions aside, there are exciting trends to look forward to in 2010.
…totally late, but better late than never :)

Continue Reading…

There is such a thing as a free lunch

October 20, 2009
Marketing
4

I don’t know about you, but I’ve been trying to save some cash during this economic crisis, downturn, whatever you call it.  In fact, my friend and I were recently talking about how we need to take on window shopping as a new hobby.  Well, here’s a cheap (free) way to cure our shopping blues since being broke is the new black.

Meet Kashless.  If Craigslist and Twitter had a love child, this site would be it.  It is the first online marketplace to solely offer postings of free items in the Seattle area.  You can either post directly with Kashless or via third party listings from sites such as  Craigslist or Freecycle.  Using their microblogging design, you can search by categories, by neighborhood, or by distance.  They make the process seamless from bookmarking options to e-mail notifications, but the unique aspect of Kashless is their ability to narrow down your product and save your search preferences.  That’s target advertising (without really being advertising) at its best!

Continue Reading…

To Twitter or not to Twitter, Part Deux

September 3, 2009
Marketing
1

If you have heard about #AmazonFail, #Oprah, #HudsonRiverCrash in the past few months, you probably fall into one of these categories:

  • Taking the leap onto the Twitter bandwagon
  • On the cusp of joining Twitter but don’t want to manage another social networking site
  • Maybe considering it, but still too much effort to tell if I’ll be onboard
  • Twitter still sucks

Haters, don’t say I didn’t warn you. But thanks for keep me motivated.

Continue Reading…

A Really Goode Ride.

July 20, 2009
Life
1

 

The Play by Play on Twitter
Goode Pictures

Not many people know about my participation in one of the most influential experiences of my life, particularly because I already have a really goode job.  But this is different. It is an opportunity of a lifetime to pursue a career in digital media, to which I have been gravitating toward since graduating from the MCDM program.  My friends and family have been following my updates on Facebook, where I have been showcasing my experience through my “selected” group of social networks.

Then, I’ve finally decided to break my silence.

Why?  Because you have to walk to talk you preach.  I am a huge social media advocate, but as an average Jane (just like you), I am always learning how to manage my online identity and exposure through content.  The truth is, social media is about transparency–a glimpse into content that isn’t meant to be controlled.  So, here we go.

Continue Reading…

Reality (Social Media Marketing) Bites

June 30, 2009
Marketing
1

Winona & co. navigating through life after college in 1994′s Reality Bites, just as marketers are facing reality beyond the glamour of social media

I’m a huge fan of leveraging web resources, especially the new ones like social media that have popped up in within the past decade.  But, I’m going to play devil’s advocate.  I don’t think we know enough about social to solely rely on them for lead generation and monetization.  I believe that social media provides a platform to develop conversations that create relationships, which eventually may help generate leads.

The common stigma behind many digital marketing resources is that social media is directly correlated with conversions, and that it will directly generate leads.  It won’t – at least, not on its own.  While we are still discovering the use of all the different mediums that are available, I believe that a huge portion of digital marketing, particularly web 2.0, social media, and user generated content, is not meant to be directly tied to ROI.  It should be used as a complementary marketing tool along with advertising campaigns that are highly measurable such as paid search and online advertising.

Continue Reading…

Food for Bored Thinkers

February 15, 2009
Marketing
1

Practicing my D90 skills at Pike Place Market, Seattle

Bored?  Hard to imagine that there are still people who are hungry for content in this day and age, but I know better than to underestimate the power and potential of Internet users.

Well, here’s some more food (content) for your thoughts (and entertainment).  You never know when you need extra entertainment for your daily commute.  I’ve been following a podcast and blog for the past few weeks, and it’s been a hit and miss process to find one the suits my lifestyle.  I need content that is current, stimulating, and candid.  Did I mention brief?  Yes, I need snack sized content that I can consume on the go.

So off to the summary and review of my latest pots of gold…

Continue Reading…

To Twitter, or not to Twitter

January 29, 2009
Marketing
2


As the Jackson 5 once sang: Tweet, Tweet, Tweet-Tweet

This week, I started using Twitter after almost a year long hiatus with a few attempts in between.  And now, I’m absolutely hooked.

During my first class in the MCDM program, my professor encouraged us to play around with Twitter.  As a long time social networking site user and a web 2.0 advocate, I’d self proclaimed myself as an early adopter to new tools and gadgets.

Boy, was I wrong.

It was difficult for me to understand why I would feel the need to update my exact whereabouts practically every minute of the day, especially when I already had a tool that worked just perfectly fine.  I had been tailoring my Facebook updates to express my two cents to a closed group of social networks.  Besides, status updates become more fun when you have an audience reading your daily rants and thoughts and commenting back with stamps of approval or comic relief.

Then, I discovered that Twitter is quite different than a just fancy version of Facebook status updates.

Continue Reading…

Related Posts with Thumbnails
Page 1 of 212»