Archive for the ‘Social Media’ tag
Top 5 Digital Trends in 2010
New Year’s Resolutions aside, there are exciting trends to look forward to in 2010.
…totally late, but better late than never 
There Is Such A Thing As A Free Lunch
I don’t know about you, but I’ve been trying to save some cash during this economic crisis, downturn, whatever you call it. In fact, my friend and I were recently talking about how we need to take on window shopping as a new hobby. Well, here’s a cheap (free) way to cure our shopping blues since being broke is the new black.
Meet Kashless. If Craigslist and Twitter had a love child, this site would be it. It is the first online marketplace to solely offer postings of free items in the Seattle area. You can either post directly with Kashless or via third party listings from sites such as Craigslist or Freecycle. Using their microblogging design, you can search by categories, by neighborhood, or by distance. They make the process seamless from bookmarking options to e-mail notifications, but the unique aspect of Kashless is their ability to narrow down your product and save your search preferences. That’s target advertising (without really being advertising) at its best!
To Twitter or not to Twitter, Part Deux
If you have heard about #AmazonFail, #Oprah, #HudsonRiverCrash in the past few months, you probably fall into one of these categories:
- Taking the leap onto the Twitter bandwagon
- On the cusp of joining Twitter but don’t want to manage another social networking site
- Maybe considering it, but still too much effort to tell if I’ll be onboard
- Twitter still sucks
Haters, don’t say I didn’t warn you. But thanks for keep me motivated.
A Really Goode Ride.
The Play by Play on Twitter
Goode Pictures
Not many people know about my participation in one of the most influential experiences of my life, particularly because I already have a really goode job. But this is different. It is an opportunity of a lifetime to pursue a career in digital media, to which I have been gravitating toward since graduating from the MCDM program. My friends and family have been following my updates on Facebook, where I have been showcasing my experience through my “selected” group of social networks.
Then, I’ve finally decided to break my silence.
Why? Because you have to walk to talk you preach. I am a huge social media advocate, but as an average Jane (just like you), I am always learning how to manage my online identity and exposure through content. The truth is, social media is about transparency–a glimpse into content that isn’t meant to be controlled. So, here we go.
Reality (Social Media Marketing) Bites
I’m a huge fan of leveraging web resources, especially the new ones like social media that have popped up in within the past decade. But, I’m going to play devil’s advocate. I don’t think we know enough about social to solely rely on them for lead generation and monetization. I believe that social media provides a platform to develop conversations that create relationships, which eventually may help generate leads.
The common stigma behind many digital marketing resources is that social media is directly correlated with conversions, and that it will directly generate leads. It won’t – at least, not on its own. While we are still discovering the use of all the different mediums that are available, I believe that a huge portion of digital marketing, particularly web 2.0, social media, and user generated content, is not meant to be directly tied to ROI. It should be used as a complementary marketing tool along with advertising campaigns that are highly measurable such as paid search and online advertising.
Social Potato Chips Podcast
Image from Philly News
Podcast: Download Podcast (Duration: 5:03 – 4.6MB)
Introducing the first episode of Social Potato Chips Podcast!
The main goal of this podcast series is to take a stab at general social media concepts in three simple episodes, which will be released monthly as a “snack” version of SPC. Each podcast will provide a brief overview about social media that subscribers can audibly consume in less than 5 minutes. It is catered to the evangelistic audience, or people who are curious about this booming industry and other digital marketing topics.
Virtual Tea Party
I’m not one to talk politics online, and I won’t start today. But what I will share is that Americans are doing a pretty good job utilizing social media to create another digital political movement. Read the rest of this entry »
Food for Bored Thinkers
Bored? Hard to imagine that there are still people who are hungry for content in this day and age, but I know better than to underestimate the power and potential of Internet users.
Well, here’s some more food (content) for your thoughts (and entertainment). You never know when you need extra entertainment for your daily commute. I’ve been following a podcast and blog for the past few weeks, and it’s been a hit and miss process to find one the suits my lifestyle. I need content that is current, stimulating, and candid. Did I mention brief? Yes, I need snack sized content that I can consume on the go.
So off to the summary and review of my latest pots of gold…
To Twitter, or not to Twitter
This week, I started using Twitter after almost a year long hiatus with a few attempts in between. And now, I’m absolutely hooked.
During my first class in the MCDM program, my professor encouraged us to play around with Twitter. As a long time social networking site user and a web 2.0 advocate, I’d self proclaimed myself as an early adopter to new tools and gadgets.
Boy, was I wrong.
It was difficult for me to understand why I would feel the need to update my exact whereabouts practically every minute of the day, especially when I already had a tool that worked just perfectly fine. I had been tailoring my Facebook updates to express my two cents to a closed group of social networks. Besides, status updates become more fun when you have an audience reading your daily rants and thoughts and commenting back with stamps of approval or comic relief.
Then, I discovered that Twitter is quite different than a just fancy version of Facebook status updates.
Move over MySpace, Facebook wants to chat.
Who remembers the days of ICQ, AIM, and MSN messenger? As a user, I chose these chat products because they each had unique features. As the years went by, and saturation became an issue, I decided to devote my time to only one IM: MSN Messenger.
Now, before you go ahead and start pointing the Microsoft fingers, let me tell you why I preferred MSN Messenger above the others. I had more contacts on MSN Messenger than on ICQ or AIM, and most users had a Hotmail e-mail account than an AOL e-mail account. More contacts = easier to keep in touch with people. Besides, most of my friends on AIM already had a presence on MSN Messenger.
This is where Facebook put their thinking caps on.
