Given the plethora of premature scholarly readings about the current state of online business and media, The Cluetrain Manifesto offers an entertaining and taboo approach about the impact and trends of the Internet. Collaborated by four subject matter experts of the online business community, the book reveals stories about historical milestones, and then contributes predictions of what else is to come. It begins with 95 theses that are used as focal points throughout the book, providing a captivating intelligence that confronts bureaucratic companies about their outdated best practices that could prohibit a healthy revolution of the Internet business. With quotations from contemporary figures and a business-like writing style, the book dives into topics that are worth exploring-specifically the current catastrophes of the Internet, the common voice of society about revolutions of the Internet, and indication of where society and business are heading in the online world.
