Tag Archive - Microsoft

Microsoft + Yahoo = <3

Happy August!  Check out this video to learn more about the Search Alliance between Microsoft and Yahoo.  Enjoy :)

Let The Underdog Eat His Cake, Too

Image by Microsoft Advertising at Cannes 2009

Don’t believe everything you hear.  Microsoft can be innovative, too.

The online advertising industry is a special interest network and there are lots of us out there.  We are always looking for the next big thing, checking to see who is testing the water, what is driving the latest optimization idea, and how everyone is leveraging the information.  In the advertising world, I think new ideas have a shorter shelf life than one hit wonders, therefore it is imperative to keep reinventing the wheel.  If you don’t, you’ll easily find yourself running behind everyone else.

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