Starbucks is taking marketing to a new level
When it comes to social media marketing, you have to be willing to take a risk or two. You have to anticipate rolling with the punches, because not every grand idea may drive it to critical mass.
As a long time Seattle resident, I consider myself a coffee snob. So I find it a bit ironic that I’m sitting at a (decent) coffee shop, writing about the latest social media campaign by Starbucks. I’ll do my best to stay impartial and keep my tastebuds separate from my marketing judgment.
