Archive for the ‘digital marketing’ tag
Reality (Social Media Marketing) Bites
I’m a huge fan of leveraging web resources, especially the new ones like social media that have popped up in within the past decade. But, I’m going to play devil’s advocate. I don’t think we know enough about social to solely rely on them for lead generation and monetization. I believe that social media provides a platform to develop conversations that create relationships, which eventually may help generate leads.
The common stigma behind many digital marketing resources is that social media is directly correlated with conversions, and that it will directly generate leads. It won’t – at least, not on its own. While we are still discovering the use of all the different mediums that are available, I believe that a huge portion of digital marketing, particularly web 2.0, social media, and user generated content, is not meant to be directly tied to ROI. It should be used as a complementary marketing tool along with advertising campaigns that are highly measurable such as paid search and online advertising.
Social Potato Chips Podcast
Image from Philly News
Podcast: Download Podcast (Duration: 5:03 – 4.6MB)
Introducing the first episode of Social Potato Chips Podcast!
The main goal of this podcast series is to take a stab at general social media concepts in three simple episodes, which will be released monthly as a “snack” version of SPC. Each podcast will provide a brief overview about social media that subscribers can audibly consume in less than 5 minutes. It is catered to the evangelistic audience, or people who are curious about this booming industry and other digital marketing topics.
