I feel like I don’t really need to go deep into an intro for this post because the title is a dead giveaway.  I’ll save you the “spiel” and share what I’ve been up to these days.

SMB (a.k.a. small to medium business) is all anyone talks about these days, and I love it.  Working at a big giant corporation for 5 years, I’m excited to be part of a group that is start-up minded and focused on small businesses that will hopefully bring our economy back to life.  My last post highlights my colleague, Mel Carson, whom I’ve known since 2005 but never had the pleasure of working with directly.  In my new marketing role, we’ve been partnering more and recently launched the Small Business category on the Microsoft Advertising Community Blog.  We’re excited to bring content that is oriented for the small business audience, as well as more ROI and optimization focus for action minded advertisers.

To kick things off, I contributed the first SMB post this week that focuses on the value of an ad network.  It’s worth giving a try, especially for search advertisers, because it has a similar price point and also runs on an auction model with performance results.  In lieu of the black box that is search algorithm (for relevancy), there are numerous targeting options to give you the rein and take control of the audience you want to reach.

Here’s the link below.  What are your thoughts and experiences on ad networks?

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