Archive - April, 2009

The Arch Nemesis

My hero Manny Pacquaio with his arch nemesis (before he beat the #$%& out of him)

When you have a great idea brewing in your head, it’s easy to get caught up in the excitement.  Then, reality sets in and you become cognizant of the size of the Internet and the other “great” ideas in it.  Well, my friends, the time has come for me to evaluate my arch nemesis.

The group final project for my podcasting class is to create a podcast series for the MCDM Program.  It would be a podcast version of Flip the Media, except the content would be heavily edited to achieve consistency, quality, and less frequently published.  Our hope is to create a podcast that would cover these three topics.

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Let The Underdog Eat His Cake, Too

Image by Microsoft Advertising at Cannes 2009

Don’t believe everything you hear.  Microsoft can be innovative, too.

The online advertising industry is a special interest network and there are lots of us out there.  We are always looking for the next big thing, checking to see who is testing the water, what is driving the latest optimization idea, and how everyone is leveraging the information.  In the advertising world, I think new ideas have a shorter shelf life than one hit wonders, therefore it is imperative to keep reinventing the wheel.  If you don’t, you’ll easily find yourself running behind everyone else.

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It’s Tool Time!

“Does everybody know what time it is?”

If you don’t have a personal Al Borland to help you out with your podcast production, check out the handy tools below.  I’ve been searching for digital power tools to help me develop a personal podcast on social media resources, which I hope to launch on social potato chips within the next three months.  Since I’m still learning how to edit (video and audio), it was important for me to find resources that are easy to learn, and most especially those are $FREE.99

Special thanks to #kegill for introducing some of these resources.  Tim “The Tool Man” Taylor would be proud.

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