On another note, this is a really good movie. Proof that Joaquin & Reese have talent, really.

Who doesn’t love Johnny Cash?
More importantly, who doesn’t love QuickTime?

The movie, ‘Walk the Line’ has an official website to promote their DVDs. As you enter the site, QuickTime is immediately integrated into the homepage using various clips from the movie. I enjoy this particular feature because it is visually appealing–and websites that promote media such as movies, televison shows, and concerts are best delivered with smooth, uninterrupted, and flashy streaming media rather than extremely detailed text. If I could change one feature, I would not use an unlimited loop for the background video– it’s efficient to catch the user’s initial attention, but it becomes distracting after one or two loops.

Quicktime was probably the most attractive video format for ’Walk the Line’ because it allows seemless execution of streaming media on their website while integrating flash. Most websites with a sole purpose to promote film (movie premiere, television shows, major networks) use QuickTime because it takes little time to buffer and the streaming time is seemless to the end user. It allows websites to deliver their message in creative form–while incorporating a simple and inclusive message to the audience.

I’m a fan of QuickTime. It’s no wonder why many in the digital media, music, and film industry prefer it too.